Based in: Washington, D.C.
Distribution: PA, DC, MD, VA
Started by three George Washington University Business graduates, Capital takes a sweeter, more gentle approach to kombucha. Yes, it’s still definitely booch. It’s got the fizz, the bite and the tart-and-sweet factor, but it’s lighter, and it utilizes cold-pressed juice as a key selling point in the product. From a marketing—and taste standpoint—it definitely works. Everything from the font to the colors of the labels and the way the long neck of the bottle showcases the soft hues of the beverage inside, just has wonderful aesthetic appeal.
The Peach flavor was a stand-out, for us. It's definitely peachy but not overly so. It’s juicy and fresh, with good carbonation and feels like summertime in Georgia. The Chili in Mango Chili gives it a nice kick and balances really well with the sweetness of mango. These flavors would work really well in a smoothie too, or even incorporated into an icy treat, or poured over ice with a little garnish.
We chatted with co-founder John Lee about the story behind the brand’s unique packaging design.
Kombucha Hunter: What inspired you to go with that particular bottle shape, which is unique in the world of kombucha?
John Lee: Our kombucha has a light, elegant flavor and we spent months on the hunt for a bottle that reflected that taste. When saw the slender neck and slight curve of our current bottle we knew it was a match made in heaven.
KH: Can you talk a bit more about the story behind the current logo, and who designed it?
JL: It was designed by Justin Hirsch, a talented graphic artist who also happens to be the brother in law of one our co-founders. The design itself is pretty straightforward: It's the outline of the District of Columbia and we're Capital Kombucha, made in DC. But the shape is also interesting to look at and, we hope, eye catching on the shelf. We've tweaked it a bit but the basic look has remained the same.
KH: What do you love most about the logo design and the labels?
JL: We love that it's a good blend of local pride with a unique appearance/outline on the bottle.